You have a start-up business, and you’re looking to grow it through digital marketing workshops? Fantastic. You’re in the right place.
I’m currently writing this article amid Lockdown 3.0, and for many people across the UK, starting a business is at a record high. In comparison from March 2019 to March 2020, companies incorporated have increased by 1.2%, which equates to 2.75 million in total.
Let me be the first person to congratulate you on making the first bold steps to set up on your own. Many of you might have decided to start your own company from being made redundant (thank you furlough scheme) or 2020 Coronavirus year has shown you what really matters to you and your true passion. From the consensus, 2020 has been a miserable year for people, but when you hit rock bottom, innovation usually follows. If this sounds like you, then you’re in the right place for a brighter future.
This article will break down what you need to learn in a digital marketing workshop to grow your start-up business.
Here are some of the subjects you need to be thinking about:
- What is Digital Marketing, and what can it do for me?
- How to Develop a Marketing Strategy
- The Marketing Funnel – How to Drive Sales with Digital Marketing
- How to get to the top of Google
- How to develop a content marketing plan
- How to manage and develop your website
- How to manage and create your social media
- How to generate leads on LinkedIn
- How to use email marketing to increase sales
- How to effectively use video to generate more enquiries
- How to measure your digital marketing activity to drive sales
- What do I need to do to grow my online business?
Why Digital Marketing Workshops to Grow your Start-Up Business?
If you’ve lived in the 21st Century, you would inevitably be surrounded by digital marketing one way or another but not necessarily understand how, what and why. You might have even been the victim of talking about a product to a friend with your phone near you, and suddenly an advert pops up on your newsfeed with specifically that item. It can be like voodoo magic at times, but it’s most certainly not. It’s just a series of interconnected, complex systems talking to each other and set to your behaviours.
So, if you’ve identified a business that you’re passionate about and can build an economic engine out of your chosen subject, then your missing link will be: how do I grow this start-up business?
When you’re short on cash (resources), like most start-up businesses, it can be hard to get it off the ground. Digital marketing workshops are a great way to maximise your potential opportunities to grow your business without having to spend the big bucks. Please note, you will need to invest in some good old hard work and elbow grease.
The start-up business world is highly competitive, and the channels in which you can engage and inform your audience are heavily saturated. This doesn’t mean that growing a business is impossible, simply requires a lot more work to cut through the noise.
By utilising digital marketing workshops, you can learn the costly pitfalls of other people’s mistakes and gain competitive advantage by using marketing nuances to gain market share. For example, it’s effortless to copy other people and pay for backlinks. In SEO, this is a black hat technique which, if caught, will find yourself with heavy penalties that’ll massively effect in the long run. So instead of taking shortcuts that will only set you back, let’s do things properly from the start.
You might be thinking “But you can learn digital marketing on the thousands of YouTube channels now?”. Yes, yes you can BUT, and this is a big but. Who’s going to hold you accountable to the long and arduous road ahead of you?
It’s straightforward to start a business, get all excited about the prospect of being your own boss and growing something bigger than yourself. Unfortunately, it doesn’t happen overnight, and for a while, you’re going to be wearing many hats. It is tiring, and the last thing you’ll want to do when it’s late is having to learn more marketing and implement it. That’s where accountability comes into the workshops.
At the end of the workshop, we will ask you what action you’re going to take in the next two weeks. The actions we will ask you to write down will be small and achievable. You might write one 500 word article on a solution that you solve for your client. It might even be one social media post or one email newsletter. Digital marketing isn’t won by creating one big thing, like building your website, for example, but in the small, consistent building of assets and promotion work over and over.
As the bi-weekly workshops are every 2 weeks, you will be asked: “What did you achieve in the last meeting and what are you looking to accomplish by the next workshop?”. If you didn’t hit your target, you’ll be asked: “Why? And what can you do better next time?”.
What’s the take-home message….
In a digital marketing workshop for start-up businesses, you will benefit from:
- Access to a digital marketing team’s knowledge and experience without the costs
- Build up your knowledge and understanding of digital marketing
- Grow your business at a more affordable price
- Avoid costly mistakes that can slow progress
- Grow your business faster by learning from the best
- Be held accountable for the steps you’re going to take to grow your business, even when times start to become tough
- Network with like-minded people and share experiences
Digital marketing workshops is one way to grow your business, and as highlighted above, there are several benefits. For the price of a coffee and cake (£8 +VAT), you can gain access to the experts that usually only big businesses can afford. To take advantage today, you can follow the link here.
KUB wanted to make a real difference to the start-up and SME landscape in the UK and recognised that more needed to be done to help businesses get off the ground without the high cost. So in 2020, KUB Academy was born to facilitate that need and disrupt the market. If you have any questions, feel free to contact us here.